Supervision Could Save a Life

Designate a Water Watcher

Supervision Could Save a Life

“If everyone is assigned to water watching, sadly it sometimes means that no one is watching, which can lead to tragedy,” stated Tina Dessart.

Drowning is the second leading cause of unintentional injury deaths for children 1—14 years of age. Three children die every day as a result of drowning, a death that is preventable.

An appropriate water watcher is someone who:

• is 16+
• is alert (no alcohol or drugs)
• can recognize distress
• will immediately alert a nearby adult
• knows CPR
• has a working phone to dial 9-1-1
• has a floating and/or reaching object to aid others

The public should be aware that a water watcher is NOT a substitute for a lifeguard. Adults should choose a lifeguard-protected area, but always designate a water watcher, as drowning can even happen in the presence of lifeguards.

To learn more about how to keep children safe in, on, or around water or for more information about water watchers, visit www.watersafetyusa.orgwww.watersafetyusa.org today.

Follow us! Twitter @WaterSafetyUSA

Contact: B. Chris Brewster, Moderator 619-807-7777 info@watersafetyusa.org

Tuesday, May 2, 2017

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Optimized New Release Assignment

Original News Release

YMCA News Release

Revised and Optimized News Release

Above

Intended Audience and Tools

Parents or caregivers who bring children around water are the intended audience. The tools that will be used to reach those community members are the company blog, the company website, a newsletter and Twitter. The goal is to raise community awareness around the prevention of drowning.

Release Strategy

News Release: Tuesday, May 2 at 9:30am
Uploaded on Company Website: Tuesday, May 2 at 9:30am
Tweet with link to release: Tuesday, May 2 at 9:55am
Tweet with facts and link to release: Tuesday, May 2 at 12:35pm
Tweet with photo and link to release: Tuesday, May 2 at 2:35pm
Company Newsletter: Friday, May 5, 12:00pm (Newsletter released first Friday of every month).

Explanation and Why

I created a more centered headline to draw your attention to the two different statements - cause and effect. Secondly, I got rid of the background information and dove straight into the meat of the news release. The background can be reached by visiting the website after. I kept a key statement for impact, added a graphical image to catch the eye, and cleaned up the wordy bullet points to create a more logical flow. Lastly, I turned the website into a link and added the call to action, follow us on Twitter and included the handle and link.